Housing drew me in, being back in some EQ related place is probably going to keep me for a while.
I love to wander and explore - and the other game I'm also playing with friends & family penalizes you for just wanting to wander around. I already know I'm courting death closely if I take a lvl 20 toon into a lvl 50+ zone -- I don't need the game itself to punish me with mobs attacking me from twice the normal agro distance just because I want to find a new fishing hole or whatever wanderlust urge I've given into on any particular day.
Now if only that little halfling who gives us dishes didn't have to eat so darn much, it wouldn't take me as long to stock my half finished kitchen...