scruffylookin wrote:
But it's not money well spent, as their target consumer isn't someone they need to introduce the product to.
Putting information up on the forums or on the site will accomplish just as much as paying thousands of dollars to get it on TV or in a magazine, because the people that will buy it don't need to be introduced to the product. They already know of it, and if they don't the community will make sure they do.
I just don't see the benefit to advertising to customers that would be just as served by throwing the info up on the site and forums.
That's not how advertising and marketing work. Ads are generally NOT intended for those people who are familiar with the product.
Ask most people about EverQuest and they either say "yeah I played that 10 years ago, it's still running?" or "EverWhat?".
Ask most people about World of Warcraft and it's either "man I saw that South Park episode, that was hiliarious" or "I used to play, had to quit", or "My brother/uncle/cousin/nephew/neice/girlfriend/boyfriend" plays it.