Illiam@Antonia Bayle wrote:
The price for these is beyond excessive. I honestly don't care what the rationale of the team was; it boils down to greed, and nothing more, as far as I'm concerned.
This statement is made by someone who doesn't understand the principals of economics in the real world. As you raise the price of a widget, fewer people will buy that thing, as everyone places a differant value on that widget, once the price of the widget exceeds the value a person is willing to pay for it, that person will refuse to buy it. By pricing this widget at $55.00 they are putting its value far in eccess of what the majority of the player base values a name change at, because while they are not happy the ' is missing for exsample they are not $55 unhappy, as such a large % of those that WOULD HAVE bought the Potion at say $20.00 won't be buying it now as that number of lost potential buyers increases as the price goes up, eventually you hit a tipping point where the total profit you make accually starts to go down, as fewer and fewer people are willing to pay that high a price.
Infact this concept is behind the bussiness model of every Low Profit, High Volume product and store out there. For exsample Oil Companies make about 2-3 cents per gallon of gasoline you put in your car, yet they make 100s of billions of dollars profit every year, because the price is low enough to keep people buying it in the high volumes we do.