Interesting interview to say the least.
I must admit Smed and the heads of SoE are missing the boat when it comes to the "fan base" of MMoGs. I cannot see a "spy" shooter MMoG ever making it big time. Seriously, what would that game provide to make me enjoy a first person shooter (or third person or whatever person)? There a ton of shooter games out there that are slicing up the market. I just can't see paying a monthly installment to play a "spy" shooter.
WoW is doing well because it targets everyone. The casual player can have an easy time questing and soloing content all the way up to the top. Also, WoW offers raid content for the hardcore player. Furthermore, the game's graphic is simple and does not require a top end gaming machine. Lastly, Blizzard is using one of the best themes in their arsenal. Give credit to where it is due. Blizzard did their homework and destoyed the competition.