[RFMan]

If EQ2 were completely on the decline, I don't think they'd be adding low-level content.  EQ1 is on the decline, and it has been for many years.  The way to squeeze money?  Keep adding new high-end content for those who have been playing a long time, not adding new content.  I think this has been pretty clearly established; however, I suppose it's possible that EQ2 is an "experimenting ground" for SOE to learn if certain new strategies work. You'd actually be surprised how many new characters there are, though.  My guild has been trying to find competent low-level characters so that we can eventually have enough people for light raiding, and we've gotten a lot of new players in just the past week. EDIT: as for what the original poster stated, I think a big, new media push would really do a lot of good, but I disagree with just about every single one of your ideas of how to do this.  They're just plain bad ideas.