There does need to be a better marketing effort put in - I see posted many times that people have difficulty finding a copy of EOF to buy - even at launch it was difficult to find copies apparently. The main problem is that only the retail copy of EOF comes with all the expansions, the download does not. If SOE cannot get the stores to stock the game, or are unwilling to increase the marketing budget to market them to the stores, why not sell the retail version from the SOE website and have it shipped out to customers? Or offer to just email the KEY which would save on the shipping? People want to buy the product, but it isn't easily available! Then again, I live in New Zealand and yesterday saw 2 copies of EOF on the shelf at my local Gamesman (
www.gamesman.co.nz), and just to give you some background - the fact that I am playing EQ2 today, is because of an impulse buy - I happened to drop by the store 3 days after the launch of EQ2, and saw it on the shelf and bought it (had no idea that it had been released). I would expect atleast 50% of all sales in game stores are impulse buys, if the box isn't on the shelf, people will buy something else instead!