This idea from SoE is a really stupid one. Just another thing to ruin the game, they seem to be doing a lot of this lately.
I'm a quest-a-holic having done 490 at level 37, and probably sell 95% of the rewards I get. The reason for this being that even when you do the quests when they con yellow / white the reward is more often than not already tagged "you are considerably over qualified". Or the item is something that I cannot use. I don't mind this at present because I know I can sell the item and be happy with the cash as a reward.
I really would like to be a fly on the wall when the designers come up with something like this, just to see if they actually discuss the impact that these decisons will have on the game and its players.
What are your reasons for this change SoE? Give us an answer instead of just telling us about these new changes.